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Sell with Stories
It’s all about stories. Finca is a micro loan company. You give them some money and they loan it to people around the world who are trying to improve their lives. It’s a great organization doing vital...
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100 Things You Should Know About People: #56: People Process Information Best...
Stories capture and hold attention One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who did not want to be there. Their boss had told them...
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365 Ways To Persuade And Motivate: #11 Identify The Operating Self-Story
Someone knocks on your door. You recognize him as a kid from your neighborhood. He’s selling popcorn as a fundraiser for a club he belongs to at school. The club is trying to go to the state...
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Your Brain On Stories
One day, many years ago, when I was early in my career, I found myself in front of a classroom full of people who didn’t want to be there. Their boss had told them they had to attend the class I was...
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The Next 100 Things You Need To Know About People: #114 — Great Stories...
George Lucas and the Hero’s Journey — In 1975 George Lucas had written two drafts of Star Wars, but the story had not yet “come together”. He then re-read a 1949 book by Joseph Campbell, The Hero with...
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Your Brain On Stories
Why does a good story grab us? In this HumanTech podcast episode we talk about what happens in your brain when you hear a story, why stories are powerful, and which aspects of stories are the most...
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